Even though they acknowledge that outsourcing is a bad word, the Pennsylvania Institute of CPAs still uses it.  I know I often have a difficult time explaining what I do. But the best definition is part-time CFO (Chief Financial Officer). With that, most individuals can get a quick idea of what I do. I focus on business success through key performance indicators, proper pricing and proper segment reporting.  Enjoy the article. http://www.picpa.org/Content/46483.aspx