THE PERFECT BUSINESS: Does it exist?
Is your business perfect?
Does it seem like just when you get one of the aspects of business running perfectly, something else happens?
So how many things have to be perfect at the same time? An editor told me once that I couldn’t list more than 10 things because he didn’t want to overwhelm the readers. They wouldn’t finish the article.
Here you go:
Unit Selling Price must be right price.
Gross Margin must be the right %.
Right quantity must be sold each month. Are you at full capacity?
Sales Total Revenue – Do you have More Than Enough to cover expenses?
COGS/inventory/Quality – Right amount in each category. No obsolete or slow moving inventory or damaged inventory.
Selling General Administrative and Overhead – Right amount of support services.
Right Staffing – right people on the bus in the right seat? Management Staff?
Right Selling Commission structure.
Freight – monitor Freight Cost – right amt either included in price or as an add-on.
Profit Mix – Right products both custom and mass production, expensive and economical.
Cash Flow – monitor cash flow with 12 week planning to predict expected borrowing or investment of excess cash flow.
Accurate Information to make management decisions.
Data available in real-time.
Strategic Planning – is it documented and measured?
Marketing – do you know your target market audience?
Branding – Do you have the right eye catching logo?
Website and Social Media – Do you need all or none? Just pay for the ones you need.
Advertising – right lead generation, right advertising direct, on-line presence.
Right Customer Relationship Management Software
Perfect CEO and Executive Leadership
Forward Thinking Board
I didn’t number it until the end. 21 items that must be executed perfectly. That’s why you are the CEO.
Leave a Reply